Our Lives, Our Facebooks

http://video.google.com/googleplayer.swf?docId=3910777240176719644&hl=en

Google TechTalks May 3, 2006

Fred Stutzman Fred Stutzman is a Ph.D. student at the University of
North Carolina at Chapel Hill's ... all » School of Information and
Library Science.

His research interests include identity, social networks, and the
effects of social technology. His research is operationalized in the
claimID.com project, of which he is the co-founder.

ABSTRACT Students at a large number of American colleges and
universities have come to rely on The Facebook (http://facebook.com)
as a vital supplement to their social lives. A social connector
website, Facebook serves the information needs of students who have
perpetually in-flux social networks. As a result, frequency and
penetration of student use is remarkable. In this presentation, a
longitudinal analysis of Facebook use by freshmen at the University of
North Carolina at Chapel Hill will be presented. Use patterns will be
analyzed, with a special concentration on factors that contributed to
the product's success.